Evan and the Belly

It was time for the Roethlingshoefer maternity shoot. A what maternity shoot? I know, it is a big word, but just happens to be our close friends last name. They decided last minute to have some maternity photos taken. Basically, they said, “what are you doing today, we need to get some maternity photos taken”.  So they headed over with their son, Evan, to get some photos of the belly, along with Evan. They had liked a picture I had taken with our daughter Pepper and her brother Cooper, when Cooper was still in “the belly”.  It was a fun shoot, and we got a couple of great shots. We went for a bit of a “lifestyle” approach to the images (think GAP), and I think we did a pretty good job of it.

And it was a good thing we took the pictures when we did,  as she went into labor that night and gave birth. In less than 24 hours from our shoot, the baby was no longer in “the belly”.

Here are a handful of images that we captured that day. I thought the music was fitting, but you have to think “son”, not “sun” (oh, they had a boy.)

The slideshow continually loops (this way if you like the song and want to hear it all the way through, it doesn’t cut off on you! Don’t you just hate when that happens).

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March 9, 2010 - 7:53 am

Nicole - WOW WOW WOW!! These are absolutely amzazing! Love them! Love you guys! XX

March 11, 2010 - 1:13 am

Mary - Awesome. They do remind me of a GAP ad.

Olympic City – Advertising falls short

I landed an interesting gig during the Olympics. I was hired to take pictures of the various types of advertising and marketing that was going on for the Olympics. My main task at hand was to see what the major Olympic sponsors were doing as far as advertising and marketing was concerned: McDonaldsSamsung, Panasonic, Omega (Watches), Coca-Cola, Acer, Visa, General Electric and Atos Origin.

I have to say, I was expecting “SuperBowl” quality advertising around the city, but I think the efforts all fell a little short.  Many took the same approach: advertising on bus stops, sides of buses, in the subway, etc. However, there was some good advertising going on. Below are some of my favorites:

LiveCity Yaletown. Brilliant advertising, as four of the official Olympic sponsors (Coca-Cola, Panasonic, Samsung and Acer) had pavilions here at LiveCity. What was LiveCity? It was a venue that had free entertainment, highlights of the days Olympic events on huge TV screens, and of course, the four sponsors pavillions. LiveCity was opened from 11:00am-11:00pm the entire length of the Olympics. Each night would culminate with a concert of a headlining band followed by a spectacular fireworks show. Oh, and it was ALL FREE.


This was a Nike billboard that was actually a projection screen on the side of the Sear’s building in downtown Vancouver. This billboard was a CITY BLOCK LONG! I lent a camera to a friend of mine for a job he had, and it turns out the job was to take a picture of this billboard! So I found out some info on it. It is actually SIX projectors that are lined up perfectly along the block up on a rooftop from across the street projecting this image on the side of the building. I thought this was a great idea, because the ads could be changed EASILY whenever they wanted.


Olympic Mittens. Hands down the best marketing strategy of the Vancouver Olympic Commitee (VANOC). Everybody at the Vancouver 2010 Olympic Games had a pair (or at least it seemed like it). It was part of the “Own the Podium” campaign, and it worked, Canada owned the podium at this years winter Olympics. They sold 3.5 million pairs, and at $10/pair, well, you do the math. The good news is that all of the proceeds go to supporting Canada’s Olympic athletes.


The crowd stopping knee-high white leather olympic boots with red maple leafs. I know they were a crowd-stopper because my wife owned a pair, and was stopped constantly by people asking her where she got them or just to say that they thought they were great. Rockport shoes, in hopes of landing the official Olympic footwear bid, made a numbered, limited edition of these boots (2010 of them). But after they lost the bid to another supplier, VANOC said they could not have a numbered edition since they weren’t OFFICIAL Olympic gear. So only 1500 of them were numbered. These boots sold out quickly (they were sold at Ronson’s Shoes), and are now selling on Craigslist for $1000 a pair.


Ads on Feet. Just a clever way of getting your advertising out there on the streets. This particular person was walking around broadcasting the Olympic coverage on CTV, the official Olympic network.


Vitamin Water had a fun game of Curling with a bottle of Vitamin Water. I was hoping to see more “Street Team” marketing out there, but didn’t see anything else like this. Oh, and you got to keep the bottle after your turn at Curling.


Visa. Bigger than life. Huge billboard on the side of the building.


Coca-Cola Billboard. Every time Canada scored a medal, it went up on the billboard. I don’t think they were expecting to be putting so many up!

Samsung and official Olympic Mascots. This at the Vancouver Airport.

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March 11, 2010 - 1:14 am

John - I never even thought about the advertising during the Olympics. Thanks for sharing.

Red and White… and a little blue

The Molson Hockey House. THE place to be if you can’t be at the actual hockey game during the Olympics. I was lucky enough to get tickets to the Hockey House for the big game, Canada vs. USA for the gold.

The thing is, I am American, very much the minority at the Hockey House filled with the newly found patriotic Canadians. But I thought if I am going to go there, I have to go all out and do it in style. So I got my USA sweater, some red, white and blue beads, and of course, a somewhat obnoxious USA paper hat, complete with the stars and stripes (I would have had more, but it isn’t easy finding American fan gear here in Canada). I have to admit, I was a little nervous heading in to the hockey house dressed the way I was, especially from the looks I got on the way there, but like I said, if you are going to go, you have to go all out.

We got stopped along the way to the Hockey House and a few people took our photos, because as I have not mentioned until now, my wife Nicola was decked out in all Canadian gear, right down to the knee-high white leather boots with huge red maple leafs on them. We were both representing our countries as best we could, and I think people were finding it interesting that the USA and CANADA could be getting along so nicely during the Olympics. We were even interviewed by a Seattle NPR station about it.

Back to the Hockey house. We enter. It was as if all colors no longer existed, but not in a black and white kind of way, but more of a RED and WHITE way. No other colors existed until…I walked in, with that one extra color, BLUE.

Hmmm, a lot of people looking at us all of a sudden, many with their eyes on me. For a moment I though, should I take the hat off? No way. I am here to represent. So in I went. I got a few comments such as” you have the wrong colors on” to a few “boo’s”, bust most of all, I think people respected the fact that I was there to represent the USA. Hey, how else are they going to have some competitiveness if it was all just fellow Canadians?

I wasn’t alone, there was another American that had made himself noticed, wearing a USA flag as a cape, but that was about it. I have the say, even with the Red, White and Blue, I felt welcome. I made a lot of friends that day, especially when Canada was winning. They were a very happy crowd until, with just a few seconds left in the game, Team USA scored the tying goal. I got excited and yelled and hollered, then again, all eyes were on me. Then I thought, I may have an angry crowd here if the USA does pull this off in overtime. So I tied my shoes up good, looked for the exits, and was prepared to bolt should the US score the first goal in sudden death overtime. Canada scored first, and won the game, so I never found out what COULD have happened.

Maybe it is a good thing that Canada did win the game.

Seconds after Team Canada Scored the winning goal.

My wife Nicola, very excited that Canada won the gold (and showing no signs of sympathy for me or Team USA – where’s the love?)

What it looks like from my point of view in front of me.

What it looks like from my point of view behind me (you gotta love the huge hockey jersey – only in Canada).

My friend Kelly who I ran into at the Molson Hockey House. If you ever read the blog about the Jump! Gymnastics shoot I did for charity, she is the one that got me on board with the event.

And lastly, me. A little speck of blue added into the sea of red and white.

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June 30, 2010 - 1:23 am

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MIGHT AS WELL JUMP!

My kids take gymnastics at great place called JUMP! Gymnastics in downtown Vancouver. The staff there are a great.

I befriended one of the moms there as her son and my son have become friends. She was doing a fundraiser for West Side Family Place and brought JUMP! on board to donate a free birthday party for the silent auction.  She asked me to “sweeten” the deal by adding in an hour of photography. I said sure, why not, it’s for the kids.

So I got the call a few weeks ago from the highest bidder of the party. She was very sweet, and she said she was going to have a party. But it wasn’t for a birthday,  just a party to ring in the New Year. How cool is that? When it comes to kids, parents never think to have a party unless its a birthday. I love the idea. Why wait…have some fun when you can.

It was such a great group of kids. They were loads of fun and high in energy. They tore the place up. I had a lot of fun with them, and got some great shots too!

Check out the slideshow below of the kids in action.

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Secret Shoot…Shhh

So this is always fun. I had a client who wanted to take a picture of her niece  -  an adorable little 14 month old girl, with big , beautiful blue eyes. There was one catch – it was a surprise for the little girls parents. A Christmas gift in the making. So it involved getting the little girl (let’s call her “Betty” for now so I don’t blow any surprises) out of her house without bringing up any suspicion, and shuttling  her over to her Aunt’s house (who we will call “Judy”). We tried once before, but that plot was ruined by a napping “Betty”.  Judy would have had to do a lot of explaining to do on why she wanted to wake her up and get her out of the house. So we had to re-schedule. Too bad too, as it was a beautiful afternoon. So we set-up a new shoot, and as luck would have it, it was pouring rain, so indoors it was. We got some great shots and I am so excited to post them here…in a month. Sorry, can’t show the pictures just yet. I told you, it was a surprise, and I can’t take any chances.

UPDATE: According to Sue (the aunt in disguise), her brother and sister-in-law absolutely loved the photos (she said there were some tears shed as well – the happy kind of course). She had a great idea on how to present the images to them as well – by showing them a slideshow of all of the images. Then did the big unveiling – a 24×36 inch canvas! The canvas looked great. Below is the image she used for the canvas. I am so glad they loved their images!

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March 8, 2010 - 2:37 pm

John - How cute is she. I love that picture! What amazing blue eyes she has.